https://www.katharina-albrecht.com/beast daily 0.75 2019-01-27 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4de284758d4624e101c3fe/1548608132448/ Press events - • IKEA+ HAY PRESS EVENT, COPENHAGEN CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, space and design concept in cooperation with the local marketing department. Coordinating the completion of the project, implementation and styling. Presenting a product collection launch of IKEA and HAY. Creating an unexpected interior design concept, which simultaneously secures the companies identity. Impress and entertain the invited press and influencers to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 sqm, in- and outdoor space. Concept: Each view, angle and detail of the space must be social media photo-worthy. A strong colour scheme and the repetitive usage of form language unifies the space. Each product collection has been given its stage to perform strongly on its own. Creation of rooms within the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Working only with the IKEA range, but giving the items a new face and identity by combining them with selected vintage items, spray painting them and presenting the products in unexpected scales and combinations. Reinventing and styling IKEA food in an Instagram-friendly way. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b36400bf950b7074bd9b52a/1548608132448/DSC_3426.JPG Press events - • IKEA+ HAY PRESS EVENT, COPENHAGEN CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, space and design concept in cooperation with the local marketing department. Coordinating the completion of the project, implementation and styling. Presenting a product collection launch of IKEA and HAY. Creating an unexpected interior design concept, which simultaneously secures the companies identity. Impress and entertain the invited press and influencers to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 sqm, in- and outdoor space. Concept: Each view, angle and detail of the space must be social media photo-worthy. A strong colour scheme and the repetitive usage of form language unifies the space. Each product collection has been given its stage to perform strongly on its own. Creation of rooms within the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Working only with the IKEA range, but giving the items a new face and identity by combining them with selected vintage items, spray painting them and presenting the products in unexpected scales and combinations. Reinventing and styling IKEA food in an Instagram-friendly way. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5bdea1daae1f69bf9c99a294/1540986807153/DSC_3426.JPG Press events - • IKEA+ HAY PRESS EVENT, COPENHAGEN CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, space- and design concept in cooperation with the local marketing department. Coordinating the completion of the project, implementation and styling. Present a product collection launch of IKEA and HAY. Create an unexpected interior design concept which simultaneously secures the companies identity. Impress and entertain the invited social media press and influencer to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 qm, in- and outdoor space. Concept: Each view, angle and detail of the space must be social media photo worthy. A strong colour scheme and the repetitive usage of form language unifies the space. Each product collection has been given its stage to perform strongly by its own. Create rooms in the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Work with IKEA range only, but give the items a new face and identity by combining with selected vintage items, spray painting them and present the products in unexpected scales and combinations. Reinvent and style IKEA food in an instagram friendly way. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b36557e6d2a73f8cb834424/1541317094561/DSC_3124.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5bdea1e45364997820f16efe/1530287670207/DSC_3124.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3b7c352f532fb84e12bb/1541317106341/IMG_4818.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5bdea1efa0e13367f7ebbed7/1530870665618/IMG_4818.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3b03352f532fb84e05f8/1541317075594/IMG_4900.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3b038a922d476f33521c/1541317130278/IMG_4899.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3b39aa4a990f943415cb/1541317146781/DSC_3272.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3b2f758d46e0546871e3/1541317158338/DSC_3244.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b363f7a1ae6cf2fd4b96a37/1541317165690/IMG_5019.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5bdea22b36beee76d52d39f0/1530468036480/IMG_5019.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3ae11ae6cf3aabdfc582/1541317184668/IMG_4821.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b363fd8f87ffc29084f910c/1530281853938/IMG_5019.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3c9d03ce6418057d7205/1541317195059/IMG_4789.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3cadaa4a990f9434366f/1541317205724/IMG_4874.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b363f5eef721477a179b4ea/1530281676556/IMG_5011.PNG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3cb48a922d476f337b79/1541317169401/IMG_4876.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b36557e352f534563b31259/1541317227425/DSC_3284.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3cc103ce6418057d74ac/1541317236125/IMG_4894.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3b2faa4a990f9434145a/1541317248031/DSC_3028.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f3cb888251bebcdaec8e0/1541317259174/IMG_4879.JPG Press events https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b363ea21ae6cf2fd4b9414b/5b3f38f1f950b70f7afe51f1/1541317268022/DSC_3019.JPG Press events https://www.katharina-albrecht.com/rust daily 0.75 2019-01-27 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4de42a03ce647adb2f62f2/1548608554087/ Retail Interior Design - • IKEA BERLIN PILOT PROJECT Briefing: Create a highly inspiring and commercial room setting in an IKEA pilot store which tells a personal story and works with the IKEA concept style groups. Based on a customer in Berlin, we created a real life situation and provided home furnishing solutions according to their needs. Concept: Telling the story of “culture clash” in the melting pot of Berlin! Japanese girl falls in love with a Moroccan guy, and they move in together. Conflict: How to combine a Japanese, pure, feminine styling concept with his needs of big U-shaped sofa to entertain his family and friends, his passion for technology and watching football? We show a white, beige, and light grey furniture based living room, combined with Japanese details, clean graphical lines, lots of closed storage and a hidden screen to project the football games. We display a home for two strong identities shaped by their culture and habits. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b364119575d1f421c5ecec9/1548608554087/DSC04073.JPG Retail Interior Design - • IKEA BERLIN PILOT PROJECT Briefing: Create a highly inspiring and commercial room setting in an IKEA pilot store which tells a personal story and works with the IKEA concept style groups. Based on a customer in Berlin, we created a real life situation and provided home furnishing solutions according to their needs. Concept: Telling the story of “culture clash” in the melting pot of Berlin! Japanese girl falls in love with a Moroccan guy, and they move in together. Conflict: How to combine a Japanese, pure, feminine styling concept with his needs of big U-shaped sofa to entertain his family and friends, his passion for technology and watching football? We show a white, beige, and light grey furniture based living room, combined with Japanese details, clean graphical lines, lots of closed storage and a hidden screen to project the football games. We display a home for two strong identities shaped by their culture and habits. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b364119f950b7074bd9eb8c/1541406237159/ikea_lichtenberg_R4L+%2821%29.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5be025f1758d46ea7a44a9af/1541416437208/DSC04074.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b364124352f5320a988a952/1530282278091/ikea_lichtenberg_R4L+%2822%29.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b364125352f5320a988a963/1541406265757/ikea_lichtenberg_R4L+%2824%29.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b3f4d470e2e72d16479bc19/1530875217207/culture+clash.jpg Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b392bdc0e2e72597385d7f2/1541424121590/ikea_lichtenberg_R4L+%2843%29.JPG Retail Interior Design - • IKEA BERLIN PILOT PROJECT Briefing: Create a highly inspiring and commercial room setting in an IKEA pilot store which tells a personal story and works with the Ikea concepts style groups. Based on a customer in Berlin we created a living situation and gave home furnishing solutions according to their needs. Location: Berlin, IKEA store Concept: Stimulate a new perception for IKEA customer by using an unexpected range coordination and dramatic mood lighting. The colours concept is brave and the accent colours pop on the dark shaded base. The focus is a strong story telling of a confident mid aged single woman living in Berlin. She collects Art, books and express herself through fashion and design. The look is inspired by Frida Karlo. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b43348b70a6ad05d08c6474/1531131040036/Visual+identity+Frida.jpg Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b392c3788251b4f1d876e86/1530473530765/ikea_lichtenberg_R4L+%2848%29.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b3f4de70e2e72d16479c8f4/1530875381366/IMG_4036+1.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b3f4db470a6adf4a5a32b97/1530875339789/DSC04050.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b3f4de78a922d476f34f48e/1530875369972/IMG_4045+1.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b3f4de9352f532fb84fab04/1530875386201/IMG_4273.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b3f4df1352f532fb84fabe7/1541407170300/IMG_4277+1.JPG Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b4330130e2e72bb807965af/1541422087048/Ikea_Aarhus_0050.jpg Retail Interior Design - • HIGH IMPACT ROOM SETTING, IKEA DENMARK Briefing: A highly inspiring “ Wow” room setting which respects the IKEA concepts but brings the Inspiration level higher then in the rest of the showroom. The space has the aim to leave a long lasting impression on the IKEA customer and trigger emotions. Extensive creative processes leads to the concept finding, fine planning and implementation of the room in the kitchen department. Concept: New ways of working with a surprising multipurpose kitchen layout. The elements are mainly mobil and can easily change according to the actual need and activity in the space. The room secures functional cooking, dining and relaxing at home as a family. With ease it can be turned into a space which holds workshops or cooking events. The elements are pure, simple and contain some Japanese design elements. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b4331c4352f532eead3e6a3/1531130322134/Bread%26+water+collage.jpg Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b432602575d1f7f89aecf9b/1541424283078/Ikea_Aarhus_0080.jpg Retail Interior Design Photo: Miguel Veranda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b432602758d46ed5f506669/1531132267465/Ikea_Aarhus_0067.jpg Retail Interior Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b4324e070a6ad05d08afff2/1541424302505/Ikea_Aarhus_0048.jpg Retail Interior Design Photo: Miguel Veranda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b4324e02b6a28b390d4492a/1541424309614/Ikea_Aarhus_0053.jpg Retail Interior Design Photo: Miguel Veranda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b43252c70a6ad05d08b064b/1541424315326/Ikea_Aarhus_0055.jpg Retail Interior Design Photo: Miguel Veranda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3640f7352f5320a9889fca/5b4325b6575d1f7f89aec935/1541424374169/Ikea_Aarhus_0063.jpg Retail Interior Design Photo: Miguel Veranda https://www.katharina-albrecht.com/storm daily 0.75 2019-01-27 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4de45c7924e8386a3465de/1548608604326/ Corporate Space Design - • IKEA HEADQUARTERS, HUBHULT CREATIVE PROCESS, CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Plan and execute the new “Living room”. A multi-use space in the entrance area of IKEA’s headquarters Hubhult. Here you meet, wait, work, and relax in a space which transmits IKEA’s surprising, functional and Swedish home furnishing competence. Location: Award-winning IKEA headquarters, Hubhult in Malmö. Briefing: Be unexpected and surprising! Inspire and welcome both internal office co-workers as well as external visitors, who are new to the IKEA brand. Create a multifunctional space to meet and greet, work, disconnect, and even have a snack away from the co-worker restaurant. Keep in mind the limited budget and a future vitality of the design when planning a solution. Lead an extensive creative process and workshop. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd705ed7817f7eb11959422/1548608604326/NillaWalther_Hubhult_Brandt27.JPG Corporate Space Design - • IKEA HEADQUARTERS, HUBHULT CREATIVE PROCESS, CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Plan and execute the new “Living room”. A multi-use space in the entrance area of IKEA’s headquarters Hubhult. Here you meet, wait, work, and relax in a space which transmits IKEA’s surprising, functional and Swedish home furnishing competence. Location: Award-winning IKEA headquarters, Hubhult in Malmö. Briefing: Be unexpected and surprising! Inspire and welcome both internal office co-workers as well as external visitors, who are new to the IKEA brand. Create a multifunctional space to meet and greet, work, disconnect, and even have a snack away from the co-worker restaurant. Keep in mind the limited budget and a future vitality of the design when planning a solution. Lead an extensive creative process and workshop. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd72294cd84a581713b21de/1540825674257/NillaWalther_Hubhult_Brandt27.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd7068bec212d4d8811b5c1/1541175925265/NillaWalther_Hubhult_Brandt34.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd70651ec212d4d8811b3c9/1540821072026/NillaWalther_Hubhult_Brandt32.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd7103587da8010ac61f771/1540820814226/NillaWalther_Hubhult_Brandt34.JPG Corporate Space Design - • IKEA HEADQUARTER, HUBHULT CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, the space and design concept in cooperation with the marketing department. Coordinating the completion of the project, implementation and styling. Present a product collection launch of IKEA and HAY. Create and unexpected interior design concept which simultaneously secures the companies identity. Impress and entertain the invited social media press and influencer to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 sqm in- and outdoor space. Concept: Each view, angle and detail of the space must be photo worthy for social media. A strong colour scheme and the repetitive usage of form “the cube” unifies the space. Each product collection has been given its stage to perform strongly by its own. Create rooms in the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Work with IKEA range only, but give the items a new face and identity by combining with seleceted vintage items, spray painting them and present the products in unexpected scales and combinations. Reinvent and style IKEA food in an instagram friendly way. CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, the space and design concept in cooperation with the marketing department. Coordinating the completion of the project, implementation and styling. Present a product collection launch of IKEA and HAY. Create and unexpected interior design concept which simultaneously secures the companies identity. Impress and entertain the invited social media press and influencer to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 sqm in- and outdoor space. Concept: Each view, angle and detail of the space must be photo worthy for social media. A strong colour scheme and the repetitive usage of form “the cube” unifies the space. Each product collection has been given its stage to perform strongly by its own. Create rooms in the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Work with IKEA range only, but give the items a new face and identity by combining with seleceted vintage items, spray painting them and present the products in unexpected scales and combinations. Reinvent and style IKEA food in an instagram friendly way. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd706afe4966b23a9feacaa/1540820678402/NillaWalther_Hubhult_Brandt35.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd705ede79c702f87a638d6/1540821072030/NillaWalther_Hubhult_Brandt28.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd70668f9619a352693b4b0/1540820678413/NillaWalther_Hubhult_Brandt33.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd706157817f7eb119595bd/1540821072021/NillaWalther_Hubhult_Brandt29.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd7062624a69425bd170966/1540820678394/NillaWalther_Hubhult_Brandt31.JPG Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd70bb00852291fdf63efa1/1540821072043/jpg3-1.jpg Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5b36429688251bc29f1a9c6a/1531300932311/IMG_8857.jpg Corporate Space Design - • Waiting area and work space, Hubhult Conceptional planning and styling Briefing: The space within the Ikea head quarter Hubhult in Malmö has to be extraordinarily inspiring and show Ikeas home furnishing competence as its best. Concept: The idea is to create areas with both soft and desk seating with a homey, cosy feeling, outstanding solutions that really show our fantastic range combined in an exciting, unexpected, stimulating, and inspiring way. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd70a70ec212d4d8811d94c/1540821277067/JPGS1-1.jpg Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd70b42a4222f4430abee96/1540821072061/JPGS2-1.jpg Corporate Space Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b3642771ae6cfebca029845/5bd70f3f501a1049989441bf/1540819199785/NillaWalther_Hubhult_Brandt34.JPG Corporate Space Design - • IKEA HEADQUARTER, HUBHULT CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, the space and design concept in cooperation with the marketing department. Coordinating the completion of the project, implementation and styling. Present a product collection launch of IKEA and HAY. Create and unexpected interior design concept which simultaneously secures the companies identity. Impress and entertain the invited social media press and influencer to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 sqm in- and outdoor space. Concept: Each view, angle and detail of the space must be photo worthy for social media. A strong colour scheme and the repetitive usage of form “the cube” unifies the space. Each product collection has been given its stage to perform strongly by its own. Create rooms in the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Work with IKEA range only, but give the items a new face and identity by combining with seleceted vintage items, spray painting them and present the products in unexpected scales and combinations. Reinvent and style IKEA food in an instagram friendly way. CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, the space and design concept in cooperation with the marketing department. Coordinating the completion of the project, implementation and styling. Present a product collection launch of IKEA and HAY. Create and unexpected interior design concept which simultaneously secures the companies identity. Impress and entertain the invited social media press and influencer to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 sqm in- and outdoor space. Concept: Each view, angle and detail of the space must be photo worthy for social media. A strong colour scheme and the repetitive usage of form “the cube” unifies the space. Each product collection has been given its stage to perform strongly by its own. Create rooms in the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Work with IKEA range only, but give the items a new face and identity by combining with seleceted vintage items, spray painting them and present the products in unexpected scales and combinations. Reinvent and style IKEA food in an instagram friendly way. https://www.katharina-albrecht.com/water daily 0.75 2018-11-04 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5bdeaa754ae2373920e5af83/1541319285663/ Interior Design + Home Styling - • Interior reportage Interior styling styling: Katharina Albrecht, Malin Holmudd photography: Miguel Varanda publication: Trouvé, USA; Couch, Germany; Mad & Boligs, Denmark, Libelle, Netherlands, Casas de Portugal, Portugal https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653fd6d2a73f8cb82f1ca/1541319285663/K%26S_0206.jpg Interior Design + Home Styling - • Interior reportage Interior styling styling: Katharina Albrecht, Malin Holmudd photography: Miguel Varanda publication: Trouvé, USA; Couch, Germany; Mad & Boligs, Denmark, Libelle, Netherlands, Casas de Portugal, Portugal https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653fe6d2a73f8cb82f1d8/1541318305512/K%26S_0216.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b365425758d46d43835b638/1540984957044/K%26S_0096.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b365427575d1f86002b2507/1540985056557/K%26S_0099.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653f7352f534563b2bbcb/1541318424627/K%26S_0115.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653fb1ae6cf2e7f78488b/1541318417297/K%26S_0125.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653f903ce6434f2efede8/1541318410488/K%26S_0121.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b365400562fa73abea389fe/1541318404009/K%26S_0236.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b365400575d1f86002b1b80/1541318392191/K%26S_0254.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653aa1ae6cf2e7f783583/1541318384584/K%26S_0253.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b36536d562fa73abea36667/1530287024215/K%26S_0096.jpg Interior Design + Home Styling https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653aa0e2e720e0ea2ddda/1541318377151/K%26S_0225.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3653f66d2a73f8cb82efd4/1541318367640/K%26S_0058.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b3654231ae6cf2e7f785267/1541318360490/K%26S_0063.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b36542303ce6434f2eff906/1541318347623/K%26S_0076.jpg Interior Design + Home Styling photo: Miguel Varanda https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b36530b8a922d68564cc974/5b365428758d46d43835b68c/1541318354528/K%26S_0102.jpg Interior Design + Home Styling photo: Miguel Varanda https://www.katharina-albrecht.com/restaurants-cafs daily 0.75 2019-01-27 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4de4977924e8386a346845/1548608663749/ Hospitality Design - • Planning of a roof top café, Kaarst CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Customers, co-workers and visitors are astonished by the unique IKEA roof top café where they meet, feel and taste sustainability - the IKEA-way. Location: IKEA, Kaarst, newly built sustainable store Concept: Let’s think green in every detail! The center piece is a greenhouse with tons of plants on display. Create a homey and personalized atmosphere where Scandinavian home furnishing meets an urban jungle. Enhance customers of any age to stay, socialise, spend time together or apart, digitally connect on an iPad station, join an event on stage, play in the kids entertainment area, or just chill in offline mode in one of the boxes. Work with a strong recognition of the IKEA brand and its own philosophy. Be the No.1 topic of the town! https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b44758d562fa7fde6fe9018/1548608663749/Greenhouse+2.jpg Hospitality Design - • Planning of a roof top café, Kaarst CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Customers, co-workers and visitors are astonished by the unique IKEA roof top café where they meet, feel and taste sustainability - the IKEA-way. Location: IKEA, Kaarst, newly built sustainable store Concept: Let’s think green in every detail! The center piece is a greenhouse with tons of plants on display. Create a homey and personalized atmosphere where Scandinavian home furnishing meets an urban jungle. Enhance customers of any age to stay, socialise, spend time together or apart, digitally connect on an iPad station, join an event on stage, play in the kids entertainment area, or just chill in offline mode in one of the boxes. Work with a strong recognition of the IKEA brand and its own philosophy. Be the No.1 topic of the town! https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b44767e03ce64f8b98b3537/1531213448927/Lounge2.jpg Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b447bdc8a922d33d902af0f/1531214823222/STEPS+19.4.jpg Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b44761203ce64f8b98b2c20/1531213496124/Layout+2.jpg Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b44721770a6ade52de8922f/1531212977797/Screen+Shot+2018-07-10+at+10.44.55.png Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5bd85205eef1a125ea89f957/1540908650003/798e0ca8-f0f2-444a-a6d6-1274372b9f5d.JPG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5bd85201f4e1fc3f083da24d/1540913682227/7c20135e-3449-4ecd-894d-f0c2e57f07af.JPG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b433be7758d46ed5f52755c/1541320046657/IMG_0459.PNG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b446e29f950b7ecba6b4a39/1531211346506/Screen+Shot+2018-07-10+at+10.27.55.png Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b433c4003ce641f98196ff3/1541320046663/IMG_0460.PNG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b446ba103ce64f8b98a41a7/1541320046662/IMG_0673.PNG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b433b9c1c6be5afdf8a7075/1531132743199/IMG_0457.PNG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b446ba1562fa7fde6fdb431/1541320046664/IMG_0674.PNG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5b446bad0e2e7292fc8eb3a7/1541320046669/IMG_0675.PNG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5bd85200085229bf42a0f5de/1541320046678/5cde1bb1-73b6-4174-bb9e-ca6bdd05eee8.JPG Hospitality Design https://static1.squarespace.com/static/5b363e6e9772aea668a19932/5b433a808a922d4f1de0d48c/5bd8520ae2c483fe2888f8d6/1541320046672/efb7854e-edc9-4194-9c0e-fd67becf5a32.JPG Hospitality Design https://www.katharina-albrecht.com/deutsch daily 0.75 2019-01-27 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4ddc41032be4c41827ad60/1548606529354/ Projekte - • IKEA + HAY PRESSEVERANSTALTUNG, KOPENHAGEN KONZEPTIONELLE PLANUNG & UMSETZUNG Briefing: Planung der Veranstaltung, des Raum- und Designkonzeptes in Zusammenarbeit mit der Marketingabteilung. Koordination der Umsetzung und Styling des Events, inklusive des Foodstyling. Der Anspruch war es, eine neue Produktkollektion und die Kooperation von IKEA und HAY zu präsentieren. Die Erstellung eines unerwarteten Veranstaltungskonzepts, welches die Identität des Unternehmens klar kommuniziert. Wir beeindrucken und unterhalten die eingeladene Presse und Influencer, um eine hohe Werbewirksamkeit über die sozialen Medien zu erreichen. Ort: Kopenhagen, Veranstaltungsort, 1700 m² Innen- und Außenbereich. Konzept: Jede Ansicht, jeder Winkel und jedes Detail des Raums soll die Influencer inspirieren und zum Fotografieren animieren. Einklares Farbschema und eine starke Formsprache definieren den Raum. Jede Produktkollektion wird separat voneinander in individueller Displaytechnik präsentiert. Räume im Raum werden geschaffen. Bodenbeläge, Samtvorhänge, Beleuchtung und konstruierte Würfel werden als raumtrennende Elemente eingesetzt. Die IKEA-Kollektion soll ein neues Gesicht, eine neue Identität erhalten. Ausgewählte Vintage-Artikel werden mit dem IKEA-Sortiment kombiniert. Produkte werden in unerwarteten Maßstäben und Kombinationen präsentiert. Die IKEA-Food Gestaltung wird in einer “Instagram-freundlichen” Art neu erfunden. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4ddca2aa4a9927324ca66e/1548606626072/ Projekte - • IKEA BERLIN- PILOT PROJEKT Briefing: Planung und Umsetzung eines sowohl inspirierenden als auch kommerziellen Wohnzimmers bei Beachtung des IKEA Konzepts. Auf Basis einer typischen Berliner Lebenssituation schaffen wir eine Wohnsituation und bieten Einrichtungslösungen kreiert nach Ihren persönlichen Bedürfnissen. Konzept: Wir erzählen die Geschichte vom "Culture Clash" im Schmelztiegel von Berlin und bieten funktionelle, auf die Person zugeschnittene Heimeinrichtungskompetenz. Ein japanisches Mädchen und Ihr marokkanischer Partner beziehen eine gemeinsame Wohnung. Der Konflikt: Wie kombiniert man ein japanisch geprägtes, pures, feminines Styling-Konzept mit seinem Bedürfnis nach einer großen „Sofalandschaft“, um zu Hause Zeit mit Familie und Freunden zu verbringen, und seiner Leidenschaft für Technologie und Fußball? Wir bieten Lösungen und zeigen ein helles, aufgeräumtes und puristisches Wohnzimmer mit einer überdimensionalen U-förmigen Sofakombination. Kombiniert mit japanischen Details, grafischen Linien, viel geschlossener Aufbewahrung und einer flexiblen Leinwand für die Projektion von Computerspielen und Fußballspielen. Ein Heim für zwei starke Identitäten, geformt durch Ihre Kultur und Gewohnheiten. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4de14a2b6a28b6ba179054/1548607818436/ Projekte - • IKEA HEADQUARTER, HUBHULT KREATIVER PROZESS, KONZEPTPLANUNG & UMSETZUNG Briefing: Planung und Umsetzung einer Bürofläche mit dem Namen “Livingroom”, ein Multifunktionsbereich im Eingang des IKEAS-Hauptsitzes Hubhult. Hier treffen sich Mitarbeiter und Besucher und warten, arbeiten und entspannen sich. Dieser Teil des Headquarters soll IKEAS schwedische Einrichtungskompetenz vermittelt. Ort: Designpreis ausgezeichneter IKEA-Hauptsitz, Hubhult in Malmö. Konzept: Sei unerwartet und überraschend! Der Bereich hat den Anspruch, interne Mitarbeiter als auch externe Besucher zu begeistern und willkommen zu heißen. Das Schaffen eines multifunktionalen Raumes, in dem man kurze Meetings hält, arbeitet oder entspannt und sogar einen Snack außerhalb des Restaurants zu sich nehmen kann. Bei der Lösungserarbeitung ist ein begrenztes Budget und eine zukünftige Vitalität des Bereichs zu beachten. Die Planung beginnt mit einem umfassenden kreativen Prozess und der Leitung eines Workshops für die mitarbeitenden Designer im Team. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4de1920e2e729185ffa3b5/1548607890314/ Projekte - • Interior reportage Interior styling Styling: Katharina Albrecht, Malin Holmudd Photographie: Miguel Varanda Veröffentlichungen: Trouvé, USA; Couch, Germany; Mad & Boligs, Denmark, Libelle, Netherlands, Casas de Portugal, Portugal https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5c4de1ebc2241b81fc33968a/1548607979785/ Projekte - • Planung des Rooftop-cafés Grönt, Kaarst KONZEPT, LAYOUT UND DETAILPLANUNG Briefing: Kunden, Kollegen und Besucher sind inspiriert von dem einzigartigen Rooftop Café. IKEA betont sein Know-How als Einrichtungsspezialist und kommuniziert klar seine skandinavische Identität und die schwedische Café-Kultur. Das Café ist ein Erlebnis und wird Gesprächsthema Nummer eins in der Stadt! Location: IKEA Kaarst, erster Store mit komplett nachhaltigem Einzelhandelskonzept Konzept: Nachhaltig ist das Motto! .Wir schaffen eine gemütliche und persönliche Atmosphäre, in der skandinavische Einrichtungsgegenstände auf Großstadtdschungel treffen. Die zentrale Rolle spielt das Gewächshaus, in dem Tonnen von Pflanzen ausgestellt sind. In unterschiedlich gestalten Teilen des Cafés fordern wir Menschen jeden Alters auf, zu bleiben, Kontakte zu knüpfen, Zeit miteinander oder getrennt voneinander zu verbringen, ihre Mobiltelefone aufzuladen, an einer Veranstaltung auf der Bühne teilzunehmen, im Unterhaltungsbereich für Kinder zu spielen oder einfach nur im Offline-Modus in einer der Boxen zu “abzuschalten”. https://www.katharina-albrecht.com/projects daily 0.75 2018-11-05 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5bdc864a8a922da87de2ee7c/1541178954253/ Projects https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5bdea6900ebbe857b7258017/1541318288963/ Projects - • IKEA+ HAY PRESS EVENT, COPENHAGEN CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Planning of the event, space- and design concept in cooperation with the local marketing department. Coordinating the completion of the project, implementation and styling. Present a product collection launch of IKEA and HAY. Create an unexpected interior design concept which simultaneously secures the companies identity. Impress and entertain the invited social media press and influencer to secure publicity and a positive impact on social media. Location: Copenhagen, event location, 1700 qm, in- and outdoor space. Concept: Each view, angle and detail of the space must be social media photo worthy. A strong colour scheme and the repetitive usage of form language unifies the space. Each product collection has been given its stage to perform strongly by its own. Create rooms in the room by using different flooring and theatralic velvet curtain drops, lighting and constructed cubes as room dividing elements. Work with IKEA range only, but give the items a new face and identity by combining with selected vintage items, spray painting them and present the products in unexpected scales and combinations. Reinvent and style IKEA food in an instagram friendly way. https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5bdeab05032be42558cba849/1541319311311/ Projects - • Interior reportage Interior styling styling: Katharina Albrecht, Malin Holmudd photography: Miguel Varanda publication: Trouvé, USA; Couch, Germany; Mad & Boligs, Denmark, Libelle, Netherlands, Casas de Portugal, Portugal https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5bdeaeb8c2241b7f4fb6bfa1/1541320104572/ Projects - • Planning of a roof top Cafe, Kaarst CONCEPTUAL PLANNING & IMPLEMENTATION Briefing: Customers, Coworkers and Visitors are astonished by the unique IKEA rooftop-café where you meet, feel and taste sustainability the IKEA-way. Location: IKEA, KAARST new build sustainable store Concept: Lets think green until every detail! The center piece is a green house with tons of plants on display. Create a homey and personalised atmosphere where scandinavian home furnishing meets an urban jungle. Enhance customers of any age to stay, socialise, spend time together or apart, digitally connect on I pad station, join an event on stage, play in the kids entertainment area or just chill in an offline mode in one of the boxes. Work with a strong IKEA recognition but and own philosophy. Be the talk of the town! https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5be0455d70a6addc772ff40f/1541407020894/ Projects - • IKEA BERLIN PILOT PROJECT Briefing: Create a highly inspiring and commercial room setting in an IKEA pilot store which tells a personal story and works with the Ikea concepts style groups. Based on a customer in Berlin we created a living situation and gave home furnishing solutions according to their needs. Concept: Tell the story of “Culture clash” in the melting pot of Berlin! Japanese girl falls in love with a Moroccan guy and they move in together. Conflict: How to combine a Japanese pure feminine styling concept with his needs of big U-shaped sofa to entertain his family and friends, his passion for technology and watching football? We show a white, beige and light grey furniture based living room combined with Japanese details, clean graphical lines, lots of closed storage and a hidden screen to project the football games. We display a home for two strong identities shaped by your culture and habits. https://www.katharina-albrecht.com/cover-page daily 1.0 2018-11-02 https://www.katharina-albrecht.com/about-1 daily 0.75 2019-09-10 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5d775d44fe61837143442993/1568103755688/katha-Fotos+web+page.png About https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5b3657a6758d46159ec9c324/1540915028895/katharina-albrecht-foto.256x256.jpg About https://www.katharina-albrecht.com/contact daily 0.75 2018-11-05 https://www.katharina-albrecht.com/about-2 daily 0.75 2019-09-10 https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5d775d215814032c1a85e44b/1568103723025/katha-Fotos+web+page.png About https://static1.squarespace.com/static/5b363e6e9772aea668a19932/t/5bdc2f95cd8366ac10dfe44f/1540915028895/katharina-albrecht-foto.256x256.jpg About https://www.katharina-albrecht.com/neue-seite daily 0.75 2018-11-05